“In order to be irreplaceable, one must always be different.” – Coco Chanel
Have you ever have this experience that when you walk into a grocery store , you just know which product with a certain brand is your choice? Do you usually stick to a particular brand? Are you the kind of person that when you wait in the line for coffee, you know what you want without looking at the menu?
Every brand has its own personality and those differences are the elements that determine whether it would stay in the market or not.
Every brand has its own personality and those differences are the elements that determine whether it would stay in the market or not.
DID you know...?
Brands are like human beings; they have potentials, emotions, and personalities. A brand comes to its success without coincident. The trader must know everything about his or her own brand. One should consider questions like, how can I make an impression? What would people want to see? Different brand would have different potentials. Some brands are for house decorating, some for coffee, and others may be for fashion. (Parr) The company is not just advertising, but building the reputation of a brand. Louis Vuitton has the reputation of making the most luxurious products, Starbucks is known for having the best coffee in the world, and Tiffany and Co. creates the blue box. All these are brand identities and the reasons they can stay in the market for decades.