Have you ever wonder about the reasons you love a certain brand so much?
Why do people favor certain brands?
The psychology behind customer’s mind is that they tend to choose something with a better reputation. (MacNeil) The brand is building the trust between the customer and the company, so the customer would form a sense of brand loyalty toward the brand. Loyalty toward a brand can be divided into two categories. Purchase loyalty and attitude loyalty; customer can form an attitude toward the brand he or she likes but does not buy it, vice versa. Research has shown that once the brand trust is built, customer would also feel connected with the brand and forms loyalty. (Chaudhuri)
Knowing what the customers desire is the key to success. Commercials, magazines, advertising strategies are the ways to make the public trust the brand. In the past years, brands understand the insight of the customers. Brands like Louis Vuitton become a lifestyle. When Coco Chanel started her career, she knew she did not want to be something that only appears on the market for a few years. Coco Chanel wants her brand to be eternal; she becomes an icon.
Knowing what the customers desire is the key to success. Commercials, magazines, advertising strategies are the ways to make the public trust the brand. In the past years, brands understand the insight of the customers. Brands like Louis Vuitton become a lifestyle. When Coco Chanel started her career, she knew she did not want to be something that only appears on the market for a few years. Coco Chanel wants her brand to be eternal; she becomes an icon.