AND Louis Vuitton continues to breed more loyal customers.
Nowadays, luxury becomes a necessity in everyone’s daily life. In the research of Dr. Panwar, it clearly points out the fact that for a fashion brand to stay in market, it must become a lifestyle. A brand is not just something that produces products but must be something that is unique and emotional; customers need to feel connected with the brand. (Panwar) These strategies are exactly why Louis Vuitton, the top of luxury brands could remain in the market after generations.
The Legend Begins...
Mr. Louis Vuitton was originally a luggage maker in Paris. He offered his service to the people whom were rich in town and could afford the expensive customized luggage. After time went by, even Emperor Eugene, from Russia, appointed his store to make the luggage for the Russian royals. This act really boost up the business of Mr. Louis Vuitton. His name was then directly linked with luxury and high quality. Louis Vuitton’s reputation soon spread out in the country, and of course, the world; it was common to see a L.V. logo on the luggage in a five-star hotel back in the days. As the timeline moves into modern days, Louis Vuitton have not experience any downs in their history even when Mr. Louis Vuitton passed away and his son had to took over the brand. (Flores)
How to keep the legend last?
Louis Vuitton knows the reputation would not keep them competitive enough to stay in the market, thus, the company spends an enormous amount of money every year on advertising, including magazines, commercials, and faces. Scarlett Johansson was one of the most famous faces in Louis Vuitton’s history. She indicates the elements of beauty and confidence. The company knows the psychology behind women’s desire; using a face that everyone knows and praises about, would increase the desire of walking the brand store in a woman. (Flores) (Passariello)
In decades, Louis Vuitton has done a great job building its brand identity, which is luxury and royalty. From the first second the customers step into the store, they would become the most important person to the whole store. Customer enjoys the feeling of being respected and treated with full consideration. This is how Louis Vuitton always make their customer come back even the price of the products never gets lower. The company itself indicates the symbol of superior, and that is what identifies Louis Vuitton after hundreds of years.
In decades, Louis Vuitton has done a great job building its brand identity, which is luxury and royalty. From the first second the customers step into the store, they would become the most important person to the whole store. Customer enjoys the feeling of being respected and treated with full consideration. This is how Louis Vuitton always make their customer come back even the price of the products never gets lower. The company itself indicates the symbol of superior, and that is what identifies Louis Vuitton after hundreds of years.